Published on Apr 28, 2025 6 min read

Why Should You Use Buffer for Social Media?

There is constant stress on your head when handling social media accounts. It feels like a full-time job. You have to keep in mind the posting schedule, reply to comments, and analyze the posts to make sure they are working well. But what if there was a way to bring a little peace to all that noise, and you get to focus on what you truly enjoy? Yes, you heard it right! Buffer helps you in all these scenarios. In this article, we will discuss the Buffer app and how it can help you manage your social media accounts.

What is Buffer App

Buffer is a helpful app that lets you manage all your social media accounts from one place. It makes planning and posting content on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest easy. You can schedule your posts ahead of time, so you don’t have to be online all day. Buffer also shows you how your posts are doing with built-in tools to track likes, clicks, and more. Everything is organized in one dashboard. Moreover, if you work with a team, you can assign tasks, approve posts together, and keep things running smoothly. Buffer offers free and paid plans, so you can choose what works best for you.

Top 7 features of Buffer

Schedule posts easily

You can use Buffer to schedule your posts in advance. So, instead of posting things one by one every day, you can plan posts ahead of time. Just log in, write your post, add any pictures or videos, and choose when you want it to go live. It also helps you see how your posts are doing and reply to comments, all from one place. You can do it all from one simple dashboard. You get a few options for scheduling. You can either:

• Add your post to a queue, and Buffer will publish it as soon as it is available.
• Pick a specific date and time for your post.
• Or share it instantly if you’re ready to post right away.

You can easily set a regular posting schedule. For example, you can set the regular posting if your posts get the most engagement at 10 AM. Hence, you don’t have to select the time every single time.

See everything with a calendar view

Buffer has a calendar view feature that allows you to see all the upcoming social media posts. You can easily see your plans for the next week or month. It’s perfect for staying organized and making sure you’re posting regularly. The best part? You don’t need to jump between tools or pages. You can view all your posts at a glance, and if you want to change something, just drag the post to a different date. No need to delete and start over. It's that easy.

You can also filter your calendar to only show posts for a specific platform, like Instagram or Facebook. This helps you focus better, especially if you manage multiple accounts. And if you see an empty day, you can click right on that date to create a new post instantly.

Get helpful analytics

Only posting is not Buffer's task. You can also see the analytics of the posts you have shared. It shows you simple and clear numbers, like how many people saw your posts, clicked on them, liked, commented, or shared them. You can even see if your follower count is going up. All your results are shown in one easy dashboard. You don't have to jump between apps to check each platform. You can also look at each social media channel to see which works best.

Buffer also tells you which posts are performing the best. This helps you figure out what your audience enjoys the most. So, you can post more of that type of content. Buffer makes it easy to create simple reports to share your results if you're working with a team or clients.

Reply to comments quickly

Buffer makes it easy to reply to comments and messages. You don’t have to open each social media app separately. You can see all your messages and comments together in one inbox. Just click and reply right from Buffer. You can also mark messages as done or flag the important ones. It reminds you about the important issues and keeps the conversation going. You can assign messages to different people if you work with a team. This makes it easier to handle replies without confusion.

Create a simple link in the bio page

You can easily create a link on the bio page. It can be done by using its start page tool. All your important links will be put together on this page in one place. By doing this, you can share this single link on your Instagram, TikTok, or any other social media. That way, your followers can find everything with just one click. Here are some tips for creating this link on the bio page:

• Add as many links as you want. These links can be of products, videos, blog posts, or events.
• Change colours, fonts, and layout to match your brand. You can even add your photo or logo.
• Use ready-made templates to make your page quickly.
• Schedule your content to appear right, just like social posts.
• See how many people visit your page and which links they click.
• You can create up to 3 pages for free. Paid plans give you more options.

Connect with your favorite tools

Buffer makes it simple to work with other apps you are already using. You can easily bring in content from Canva, Dropbox, Google Drive, OneDrive, and Google Photos. This helps you add images and graphics to your posts without extra work. You can also find free stock photos using Unsplash right inside Buffer. No need to open another tab!

This isn't all Buffer offers you! You can also connect Buffer with other tools using apps like Zapier. This lets you link Buffer with WordPress, Google Analytics, and more.

Manage multiple accounts in one place

You can add as many accounts as needed, whether for your business, personal brand, or clients. It also lets you schedule posts for each account, separately or all at once. You just click on the account you want to work with, and Buffer shows you everything for that profile. If you're working with a team, you can assign different accounts to different people. This way, everyone knows what they’re handling.

Final thoughts

After discussing the features of Buffers, it is really worth saying that it is a valuable tool for anyone handling their social media accounts. What really stands out is that everything is in one place. For example, you can schedule, post, reply, and check your stats for each post. Buffer is not only for large businesses but also helps solo influencers and home-based businesses. Its simple interface and easy-to-use features ensure that everyone can easily use it without any complexities. Overall, it’s a reliable and practical choice if you want to grow your social media presence without the extra hassle.